Role · Marketing, Communications
A thousand writers, one voice
Your brand isn't only made by the marketing team, but by every colleague who sends an email, proposal or presentation. Be-Inc brings your tone of voice to all those moments, as a coach beside you in Microsoft 365.
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Opportunities
Where there’s most to gain
The content is usually right. The difference is in how a message lands. At these moments, a small change makes the biggest impact.
The brand book in every message
The tone of voice is well described. Coaching while writing helps colleagues outside marketing apply it too.
Internal language, translated for outside
Project names and internal terms are handy within the team. In client presentations and press releases the official name works better.
Communication that reaches everyone
A campaign or announcement reaches more people when it doesn’t assume one type of reader.
What Be-Inc changes
A coach beside you, right where you already write
Be-Inc works in Outlook, Word, PowerPoint and Teams, and in beta in Google Workspace. Every suggestion follows the same pattern: observation, why, alternative. The writer decides.
Outlook
WordPowerPoint
TeamsYour brand voice in every message
With the Brand pillar, Be-Inc builds in your brand voice and terminology, so every colleague writes recognisably.
Clear for every reader
Be-Inc points out jargon, long sentences and vague timing, and suggests a clearer alternative.
Inclusive without lecturing
Be-Inc flags words that unintentionally exclude people and explains why. It stays a suggestion, not a rule.
Use cases
The moments that count
Be-Inc coaches on every message. In your role, these are the texts where it makes the biggest difference.
- Internal announcements and newsletters
- Press releases and web copy in Word
- Client and sales presentations in PowerPoint
- Campaign copy and briefs
- Crisis and change communication
Relevant pillars
Where Be-Inc helps most for this role
Provable and secure
Every suggestion explained, every result measurable
Be-Inc reports anonymously at team level, usable for CSRD and ESRS S1, tenders and the works council. Never at individual level.
Text, never people
No individual scores, managers included.
Everything in Europe
Texts not stored, never used for training.
CSRD & ESRS S1
Anonymised evidence at team level.
GDPR and AI Act
Data processing agreement (NLdigital) and SLA.
FAQ
Questions about Be-Inc for Marketing, Communications
Want to know about cost and getting started? See pricing.
How does Be-Inc learn our brand voice?
Through the Brand pillar. Be-Inc starts from your brand guidelines, form of address and agreed terminology, and suggests an alternative, with an explanation, where a message drifts from them.
Does Be-Inc write copy for us?
No. Be-Inc is a coach, not a copy generator. It suggests an alternative per passage and explains why; the writer decides. That way colleagues learn to apply your tone of voice themselves.
Which applications does Be-Inc work in?
In Microsoft 365: Outlook, Word, PowerPoint and Teams. Be-Inc is certified on Microsoft AppSource. In Google Workspace, Be-Inc works in beta in Gmail, Google Docs and Google Slides.
See Be-Inc in action for Marketing, Communications
In 30 minutes we show Be-Inc in your own Outlook, Word, PowerPoint and Teams, and look together at where it helps you most.
