Resources
Insight into communication that lands
What do clear and inclusive communication deliver, and how do you get there? Be-Inc’s resource library brings together customer stories, research with sources and practical articles on writing, AI and CSRD/ESRS S1. With examples you can use tomorrow.
Customer stories & Insights
Customer stories, research and practical examples
Customer stories, research and practical insights into workplace communication.
Ctac customer story: from inclusion policy to conscious everyday communication
CEO Gerben Moerland on Be-Inc at Ctac: from policy and communication training to daily awareness. Read the written case and watch the reference video.
Read the story
Culture isn't made at an away day; it's made in the sentence
Culture isn't set by an away day or a values poster, but by the thousands of messages sent every week. That is why we are building the norm for how organisations communicate — with their people and their AI agents.
Read the article
EU pay transparency: what must employers prepare?
What does the EU Pay Transparency Directive require? Explore recruitment, pay information, reporting deadlines, Dutch implementation and a practical checklist.
Read the article
What is DEI? Diversity, equity and inclusion explained
What does DEI mean, how do diversity, equity and inclusion differ, and why does it matter for teams and organisations?
Read the article
ESRS S1: evidence for inclusion and equal treatment
A practical guide from policy to actions and supporting evidence for ESRS S1. With examples and clear limits on what Be-Inc data does and does not prove.
Read the article
Tone of voice in work emails: one brand voice, different situations
How do you keep your brand voice recognisable in emails to colleagues, clients and new starters? A context matrix with examples, explanations and room for your own voice.
Read the article
Nobody opens the policy PDF
Inclusion doesn’t land through policy but in the messages people write every day. Here’s how to put support where it counts.
Read the article
Workplace communication: how much time do we spend on it?
How much work time goes to communication? Compare Microsoft 365 activity, surveys and Eurostat data, with sources and a practical writing example.
Read the article
Psychological safety at work: from snapshot to film
What is psychological safety, why does an annual survey fall short and how do you make it visible in everyday communication? Practical steps for HR and leadership.
Read the article
The ROI of communication: what research says about clarity, inclusion and results
What does clear and inclusive communication deliver? Research from PMI, McKinsey, BCG, Deloitte and Gallup on project success, productivity, turnover, innovation and profit, with sources.
Read the article
Be-Inc is a finalist in the AI Pitch Competition 2026
Be-Inc is one of eight finalists in the AI Pitch Competition 2026, selected from more than seventy entries. The final takes place on 12 November at the Evoluon in Eindhoven.
Read the article
Copilot and Be-Inc: why a writing coach belongs next to your AI assistant
Copilot writes with you; Be-Inc coaches and makes it provable. Why the two complement each other, and how a norm layer works for people and AI agents.
Read the article
Product video: how Be-Inc’s AI writing coach works in Microsoft 365
Watch Be-Inc in action and read how the contextual AI writing assistant works: real-time, explained suggestions in Outlook, Word, PowerPoint and Teams, on a fully European AI stack.
Watch and read
Clear emails: from ‘shortly’ to an appointment — 7 patterns
Seven patterns that make emails unclear, from vague timing to a missing next step. With examples and an alternative that actually lands.
Read the article
Inclusive job ads: 8 examples of words that put candidates off (and what to write instead)
Eight words and phrases in job ads that unintentionally put strong candidates off, why that happens, and a concrete alternative for each example.
Read the article
What is ESRS S1? Own workforce and communication
ESRS S1 covers your own workforce. Learn what the standard asks for and how communication supports policies and actions, with official sources and an example.
Read the article
Founders’ Manifesto: why language shapes culture
Founder Eline Schoonen on the conviction behind Be-Inc: organisations are resilient through diversity, which needs safe cultures, and culture is shaped by communication.
Watch and readVideos
Our ambassadors in their own words
Anke den Ouden and Jim Stolze on inclusion and AI.
Anke den Ouden: Inclusion is the hard part
Ambassador and former CEO of Microsoft Netherlands.
Jim Stolze: Fixing AI bias
Ambassador and AI expert Jim Stolze on bias in AI.
See how Be-Inc lands in your organisation
In 30 minutes we show Be-Inc in your own Outlook, Word, PowerPoint and Teams, and look together at where it helps you most.
